/* Theme Name: TIER Media Group
Version: 1.3.1
Author: TIER Media Group
Description: Deliverable Media, accountable local media buying, and lead generation.
Requires at least: 6.4
Requires PHP: 8.0
License: GPL-2.0-or-later
Text Domain: tier-media */
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/* Preserve the original dark wordmark on an appropriate white surface. */
.brand{background:white;overflow:hidden}.brand img{transform:scale(1.55)}.footer-grid>div>img{background:white}

/* TIER / Second edition. Editorial hierarchy, evidence-led offers. */
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.page-manifesto .section:not(.closing)>.wrap{display:grid;grid-template-columns:250px 1fr;column-gap:70px}.page-manifesto .section:not(.closing) .eyebrow{grid-column:1;grid-row:1/span 3;border-top:2px solid currentColor;padding-top:18px;max-width:200px}.page-manifesto .section:not(.closing) h2,.page-manifesto .section:not(.closing) .prose,.page-manifesto .section:not(.closing) .cards,.page-manifesto .section:not(.closing) .principles,.page-manifesto .section:not(.closing) .note{grid-column:2}.page-manifesto .section:not(.closing) h2{font-size:clamp(2rem,3vw,3.2rem);max-width:870px}.page-manifesto .hero h1{font-size:clamp(3rem,6vw,5.6rem);max-width:1100px}.page-manifesto .cards{grid-template-columns:1fr 1fr;margin-top:0}
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.lift-lab{background:#101a21;border:1px solid #627582;padding:32px;margin:35px 0}.lift-lab .lab-label{font:700 .75rem/1.5 monospace;color:#b8c3cc;letter-spacing:.06em;margin-bottom:25px}.lab-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:34px}.lab-input label{display:flex;justify-content:space-between;gap:10px;font-weight:700;font-size:1rem}.lab-input output{font:700 1.7rem/1 monospace;color:#c8ff00}.lab-input input{width:100%;accent-color:#c8ff00;margin:25px 0 12px;min-height:24px}.lab-input small{color:#b8c3cc}.lab-results{display:grid;grid-template-columns:1fr 1fr;border-top:1px solid #566b7b;margin-top:28px;padding-top:25px;gap:25px}.lab-results p{margin-bottom:0;font-size:.875rem;color:#c4ced5}.lab-results strong{display:block;font-size:2.6rem;line-height:1.1;color:#c8ff00;margin-top:10px;letter-spacing:-.04em}.lab-explanation{font-size:.9375rem;margin:25px 0 0;color:#b8c3cc;line-height:1.7}
.page-audit .hero h1{font-size:clamp(3rem,6vw,5.8rem)}.offer-box{background:#152029;border:1px solid #637583;padding:35px}.offer-box strong{font-size:4.8rem}.offer-box .button{width:100%;margin-top:10px}.offer-box small{font-size:.8125rem}.timeline{gap:30px}.timeline>div{border-top-width:2px}.timeline span{font-size:.75rem}.timeline h3{font-size:1.35rem}.timeline p{font-size:.9375rem}
.form-shell{display:grid;grid-template-columns:280px 1fr;gap:60px;margin-top:40px;align-items:start}.form-context{border-top:2px solid #607080;padding-top:25px}.form-context h3{font-size:1.4rem}.form-context ol{padding-left:20px;color:#b8c3cc;font-size:.9375rem}.form-context li{padding:7px 0}.form-context p{font-size:.875rem;color:#b8c3cc}.tier-form{margin-top:0;background:#131f28;padding:35px;border:1px solid #607080;max-width:none}.form-progress{display:flex;justify-content:space-between;gap:20px;color:#c8ff00}.form-progress .form-duration{color:#a9b8c4;font-weight:400;font-size:.75rem}.progress-track{margin:16px 0 30px}.progress-track span{width:33.333%}.tier-form legend{font-size:1.8rem;letter-spacing:-.035em}.fields{gap:24px}.fields input,.fields select{background:#080e13;border:1px solid #617787;min-height:53px}.fields input::placeholder{color:#8497a5}.fields label{font-size:.875rem;color:#e0e7ec}.fields .wide{grid-column:1/-1}.field-hint{font-size:.8125rem;color:#a9b8c4;display:block;margin-top:6px}.form-actions{justify-content:space-between;align-items:center}.form-actions .next,.form-actions .submit{margin-left:auto}.form-note{font-size:.8125rem;line-height:1.7}.form-status{padding-top:0;line-height:1.7}.form-status:not(:empty){padding-top:18px;border-top:1px solid #607080}.form-success{padding:10px 0}.form-success .success-label{font:700 .75rem/1.5 monospace;color:#c8ff00;letter-spacing:.08em}.form-success h3{font-size:1.9rem;margin:18px 0 16px}.light .tier-form{background:#f1f4f6}.light .fields label{color:#152029}.light .fields input,.light .fields select{background:white}.light .form-duration,.light .field-hint{color:#52616b}.light .form-success .success-label{color:#40531b}
.faq{max-width:1040px}.faq summary{font-size:1.0625rem;padding:24px 0}.faq details p{font-size:1rem}.article{max-width:860px}.article h2{font-size:1.85rem;margin-top:48px}.article p{font-size:1.125rem}.page-dashboard-article .hero h1{font-size:clamp(3rem,5.2vw,5rem);max-width:1000px}.page-dashboard-article .hero{padding-bottom:50px}.page-dashboard-article .hero .intro{font-size:.875rem;font-family:monospace;color:#b6c3cd}.page-dashboard-article .section{padding-top:55px}.footer-grid>div>img{width:165px;height:100px;background:white}.footer-grid{gap:80px}.footer-grid h2{font-size:.9375rem}.footer-bottom{font-size:.8125rem}
@media(max-width:1100px){.wrap{padding:0 36px}.hero-grid{gap:42px}.hero h1{font-size:clamp(3.6rem,6.8vw,6rem)}.proof .wrap{grid-template-columns:180px 1fr;gap:20px}.logo-grid{grid-template-columns:repeat(3,1fr)}.media-cards .card{grid-template-columns:45px 240px 1fr;gap:20px}.page-manifesto .section:not(.closing)>.wrap{grid-template-columns:180px 1fr;gap:35px}.form-shell{grid-template-columns:230px 1fr;gap:35px}.split{gap:45px}.header-inner{gap:25px}.site-header nav{gap:22px}.definition-layout{gap:45px}.offer-teaser h2{font-size:2.8rem}}
@media(max-width:760px){.wrap{padding:0 22px}.hero{padding:54px 0 58px}.hero-grid{grid-template-columns:1fr;gap:40px}.hero h1,.page-manifesto .hero h1,.page-audit .hero h1,.page-system .hero h1,.page-dashboard-article .hero h1{font-size:clamp(2.9rem,10.5vw,4.9rem);line-height:1.02;letter-spacing:-.045em}.hero h1 br{display:none}.hero h1 em{display:block}.hero .intro{font-size:1.0625rem;line-height:1.7}.hero .actions{gap:15px}.hero .actions .button{width:auto}.hero .actions .ghost{min-height:44px}.hero-footnote{font-size:.75rem}.section{padding:62px 0}h2{font-size:2.35rem;margin-bottom:30px}.proof{padding:30px 0}.proof .wrap{display:block}.proof h2{font-size:1.25rem;margin-bottom:25px}.logo-grid{grid-template-columns:repeat(3,1fr);gap:10px}.logo-cell{min-height:63px;padding:4px}.logo-cell img{height:45px}.report-row{padding:21px 24px}.report-row :is(h2,h3){font-size:1.65rem}.report-head,.report-bottom{padding:17px 24px}.cards{grid-template-columns:1fr;gap:10px;margin-top:28px}.card .number{margin-bottom:20px}.card h3{font-size:1.45rem}.media-cards .card{display:grid;grid-template-columns:32px 1fr;gap:12px 18px;padding:25px 0}.media-cards p{grid-column:2}.media-cards h3{font-size:1.4rem}.definition-layout{grid-template-columns:1fr;gap:30px}.definition-layout .definition-mark{font-size:3rem;max-width:220px}.definition-layout .definition-mark small{margin-top:15px}.definition-layout .large-copy{font-size:1.25rem}.split,.form-shell{grid-template-columns:1fr;gap:30px}.offer-teaser h2{font-size:2.4rem}.metric{padding:25px}.metric strong{font-size:4.5rem}.closing{padding:58px 0}.closing h2{font-size:2.55rem}.closing .split{grid-template-columns:1fr;gap:20px}.closing .button{justify-self:start}.page-manifesto .section:not(.closing)>.wrap{display:block}.page-manifesto .section:not(.closing) .eyebrow{max-width:none;padding-top:14px}.page-manifesto .section:not(.closing) h2{font-size:2.2rem}.page-manifesto .cards{grid-template-columns:1fr}.steps article{grid-template-columns:35px 1fr;gap:18px}.steps h3{font-size:1.4rem}.market-grid{grid-template-columns:1fr}.market{border-right:0;border-bottom:1px solid #657785;padding:25px}.market:last-child{border-bottom:0}.market h3{font-size:1.8rem}.lift-lab{padding:25px}.lab-grid{grid-template-columns:1fr;gap:28px}.lab-input input{margin-top:14px}.lab-results{gap:20px}.lab-results strong{font-size:2rem}.lab-results p{font-size:.8125rem}.offer-box{padding:28px}.offer-box strong{font-size:4rem}.timeline{grid-template-columns:1fr 1fr;gap:25px}.timeline h3{font-size:1.2rem}.form-context{padding-top:20px}.form-context ol{display:none}.form-context h3{font-size:1.2rem;margin-bottom:10px}.form-context p{margin-bottom:0}.tier-form{padding:25px}.fields{grid-template-columns:1fr;gap:20px}.form-duration{display:none}.form-actions .button{padding-left:20px;padding-right:20px}.header-inner{min-height:88px}.brand{width:132px;height:64px}.brand img{width:132px;height:80px;top:-8px}.footer-grid{grid-template-columns:1fr;gap:24px}.footer-bottom{gap:12px}.faq summary{font-size:1rem}.page-dashboard-article .hero{padding-bottom:35px}.article h2{font-size:1.55rem}.article p{font-size:1.0625rem}}
/* Keep the full original wordmark visible and client proof within reach. */
.brand{height:80px}.brand img{top:-11px;transform:scale(1.5)}
.hero h1{font-size:clamp(3.5rem,6.5vw,5.65rem)}
.report-row{padding:21px 28px}.report-row :is(h2,h3){font-size:1.58rem}.report-row p{font-size:.9375rem}.report-head{padding:18px 26px}.report-bottom{padding:16px 26px}
@media(max-width:760px){.brand{height:68px}.brand img{top:-9px}.hero h1,.page-manifesto .hero h1,.page-audit .hero h1,.page-system .hero h1,.page-dashboard-article .hero h1{font-size:clamp(2.9rem,10.5vw,4.9rem)}.report-row{padding:21px 24px}}
@media(prefers-reduced-motion:reduce){.button{transition:none}}
/* Native Elementor content controls; evidence modules retain semantic HTML. */
.tier-site .e-con{--container-widget-width:100%;gap:0;min-height:0}
.tier-site .e-con.wrap{max-width:1370px!important;width:100%;margin-left:auto;margin-right:auto;padding:0 56px!important}
.tier-site .e-con.section{padding:100px 0!important}.tier-site .e-con.hero{padding:88px 0 80px!important}
.tier-site .e-con.hero-grid,.tier-site .e-con.cards,.tier-site .e-con.split,.tier-site .e-con.definition-layout,.tier-site .e-con.form-shell,.tier-site .e-con.timeline{display:grid!important;gap:inherit}
.tier-site .e-con.hero-grid{grid-template-columns:1.5fr 1fr;gap:70px}.tier-site .e-con.cards{grid-template-columns:repeat(3,1fr);gap:38px}
.tier-site .e-con.split{grid-template-columns:1.1fr 1fr;gap:90px}.tier-site .e-con.definition-layout{grid-template-columns:.65fr 1.4fr;gap:80px}.tier-site .e-con.form-shell{grid-template-columns:280px 1fr;gap:60px}.tier-site .e-con.timeline{grid-template-columns:repeat(4,1fr);gap:30px}
.tier-site .e-con.actions{flex-direction:row;flex-wrap:wrap;gap:22px}.tier-site .e-con.media-cards{display:block!important}
.tier-site .e-con.media-cards .e-con.card{display:grid!important;grid-template-columns:60px 310px 1fr;gap:30px}
.tier-site .elementor-widget{max-width:100%;min-width:0}.tier-site .elementor-widget-text-editor{color:inherit;font:inherit}.tier-site .elementor-widget-html{width:100%}
.tier-site .elementor-widget-heading .elementor-heading-title{color:#f5f7fa!important;font-family:inherit;font-weight:800;line-height:1.06;letter-spacing:-.045em}
.tier-site h1.elementor-heading-title{font-size:clamp(3.5rem,6.5vw,5.65rem);line-height:.98;margin-bottom:34px}
.tier-site h2.elementor-heading-title{font-size:clamp(2.2rem,4.1vw,4.1rem);margin-bottom:42px}.tier-site h3.elementor-heading-title{font-size:1.55rem;margin-bottom:15px}
.tier-site .tier-native-button .elementor-button{border-radius:0;background:#c8ff00;color:#080b0e;border:1px solid #c8ff00;font:700 .9375rem/1.35 Arial;padding:16px 26px;min-height:55px}
.tier-site .tier-native-ghost .elementor-button{background:transparent;color:#f5f7fa;border-color:#657080}
.tier-site.light .tier-native-ghost .elementor-button{color:#10151b}
.tier-site .hero .tier-native-ghost .elementor-button{border:0;padding-left:0;padding-right:0;text-decoration:underline;text-underline-offset:7px}
.tier-site .closing .tier-native-button .elementor-button,.tier-site .offer-teaser .tier-native-button .elementor-button{background:#080b0e;color:white;border-color:#080b0e}
.tier-site .e-con.proof{padding:42px 0 35px!important}.tier-site .e-con.proof>.e-con.wrap{display:grid!important;grid-template-columns:210px 1fr;gap:35px}.tier-site .e-con.proof-body{grid-column:2;grid-row:1/span 3}
.tier-site .proof h2.elementor-heading-title{font-size:1.4rem;margin-bottom:0}
@media(max-width:1100px){.tier-site .e-con.wrap{padding:0 36px!important}.tier-site .e-con.hero-grid{gap:42px}.tier-site .e-con.split{gap:45px}.tier-site .e-con.form-shell{grid-template-columns:230px 1fr;gap:35px}.tier-site .e-con.definition-layout{gap:45px}}
@media(max-width:760px){.tier-site .e-con.wrap{padding:0 22px!important}.tier-site .e-con.section{padding:62px 0!important}.tier-site .e-con.hero{padding:54px 0 58px!important}.tier-site .e-con.hero-grid,.tier-site .e-con.cards,.tier-site .e-con.split,.tier-site .e-con.definition-layout,.tier-site .e-con.form-shell{grid-template-columns:1fr;gap:30px}.tier-site h1.elementor-heading-title{font-size:clamp(2.9rem,10.5vw,4.9rem);line-height:1.02}.tier-site h2.elementor-heading-title{font-size:2.35rem}.tier-site .e-con.proof>.e-con.wrap{display:block!important}.tier-site .proof h2.elementor-heading-title{font-size:1.25rem;margin-bottom:25px}.tier-site .e-con.media-cards .e-con.card{grid-template-columns:32px 1fr;gap:12px 18px}.tier-site .e-con.timeline{grid-template-columns:1fr 1fr;gap:25px}}

.tier-site .light .elementor-widget-heading .elementor-heading-title,.tier-site .proof .elementor-widget-heading .elementor-heading-title{color:#111b24!important}
/* Editorial labels and content keep their columns after native-widget conversion. */
.tier-site.page-manifesto .section:not(.closing)>.e-con.wrap>.elementor-widget:has(.eyebrow){grid-column:1;grid-row:1/span 3}
.tier-site.page-manifesto .section:not(.closing)>.e-con.wrap>.elementor-widget:not(:has(.eyebrow)),.tier-site.page-manifesto .section:not(.closing)>.e-con.wrap>.e-con{grid-column:2}
@media(max-width:760px){.tier-site .e-con.media-cards .e-con.card>.elementor-widget-text-editor:last-child{grid-column:2}.tier-site.page-manifesto .section:not(.closing)>.e-con.wrap{display:block!important}}
/* Elementor layout parity: editorial heroes and the bounded audit offer. */
.tier-site .e-con.hero-grid{align-items:start!important}
.tier-site .e-con.hero-grid:not(:has(.report,.offer-box)){grid-template-columns:1fr}
.tier-site .e-con.offer-box{padding:35px!important;align-self:start}
.tier-site.page-manifesto .hero h1.elementor-heading-title{font-size:clamp(3rem,6vw,5.6rem);max-width:1100px}
.tier-site.page-system .hero h1.elementor-heading-title{font-size:clamp(3rem,5.5vw,5rem);max-width:1100px}
.tier-site.page-audit .hero h1.elementor-heading-title{font-size:clamp(3rem,6vw,5.8rem)}
.tier-site.page-dashboard-article .hero h1.elementor-heading-title{font-size:clamp(3rem,5.2vw,5rem);max-width:1000px}
@media(max-width:760px){.tier-site .e-con.offer-box{padding:28px!important}.tier-site.page-manifesto .hero h1.elementor-heading-title,.tier-site.page-system .hero h1.elementor-heading-title,.tier-site.page-audit .hero h1.elementor-heading-title,.tier-site.page-dashboard-article .hero h1.elementor-heading-title{font-size:clamp(2.9rem,10.5vw,4.9rem)}}

/* Tactical guidance: native Elementor containers and semantic preview. */
.guide-strip{padding:24px 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.page-guide{display:flex;flex-wrap:wrap;gap:12px 28px;font-size:.875rem;font-weight:700}.page-guide a{text-decoration:underline;text-underline-offset:5px}
.practice-list{padding-left:26px;max-width:1030px}.practice-list li{padding:0 0 26px 12px}.practice-list li::marker{font-weight:700}.practice-list h3{margin:0 0 12px}.practice-list p{margin:0}
.category-guidance{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:28px}.category-guidance article{border-top:2px solid var(--lime);padding:24px 0}.category-guidance h3{margin:0 0 16px}.category-guidance p{margin:0;font-size:1rem}
.buyer-questions{max-width:1000px;padding-left:22px;margin-bottom:32px}.buyer-questions li{padding-left:8px;margin-bottom:16px}
.source-list{max-width:1000px;font-size:.9375rem}.source-list li{margin-bottom:12px}.source-list a{overflow-wrap:anywhere;text-decoration:underline;text-underline-offset:4px}
.section[id]{scroll-margin-top:24px}
.tier-site .e-con.guide-strip{padding:24px 0!important}.tier-site .e-con.page-guide{display:flex!important;flex-direction:row!important;flex-wrap:wrap!important;gap:12px 28px!important}.tier-site .e-con.page-guide>.elementor-element{width:auto!important;max-width:100%}
.tier-site .e-con.category-guidance{display:grid!important;grid-template-columns:repeat(3,minmax(0,1fr));gap:28px!important}.tier-site .e-con.category-guidance>.e-con{border-top:2px solid var(--lime);padding:24px 0!important}
@media(max-width:760px){.category-guidance,.tier-site .e-con.category-guidance{grid-template-columns:1fr!important;gap:12px!important}.practice-list{padding-left:22px}.practice-list li{padding-left:4px}.page-guide{gap:12px 20px}}

.proof .logo-cell.logo-cell-dark{background:#17212b;border-color:#17212b}

.tier-campaign-preferences{position:fixed;z-index:250;bottom:18px;left:18px;max-width:560px;width:calc(100% - 36px);background:#17212b;color:#fff;border:1px solid #718091;padding:22px;box-shadow:0 8px 32px #0008}.tier-campaign-preferences h2{font-size:1.2rem;margin:0 0 12px}.tier-campaign-preferences p{font-size:.95rem;margin-bottom:18px}.tier-campaign-preferences .actions{display:flex;flex-wrap:wrap;gap:12px}.tier-campaign-preferences .button{font-size:.85rem;padding:12px}.tier-campaign-preferences a{font-size:.85rem;color:#fff;align-self:center}.tier-campaign-toggle{background:transparent;color:#c5cdd7;border:0;text-decoration:underline;cursor:pointer;padding:14px 24px;font:inherit;font-size:.85rem}.tier-campaign-preferences button:focus-visible,.tier-campaign-toggle:focus-visible{outline:3px solid #d2ff5a;outline-offset:3px}@media(max-width:480px){.tier-campaign-preferences{bottom:8px;left:8px;width:calc(100% - 16px);padding:16px}}

/* White header wordmark, using the original transparent artwork. */
.site-header .brand{background:transparent}.site-header .brand img{filter:brightness(0) invert(1)}

.capability-grid,.service-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:22px;margin:35px 0}.service-grid{grid-template-columns:repeat(2,minmax(0,1fr))}.capability{display:flex;flex-direction:column;text-decoration:none;padding:30px;border:1px solid #596574;min-width:0;transition:border-color .15s}.capability:hover{border-color:#c8ff00}.light .capability{border-color:#bdc6ce}.light .capability:hover{border-color:#111b24}.capability h3{font-size:1.65rem;letter-spacing:-.025em;margin:12px 0 20px}.capability p{font-size:1rem;margin-bottom:24px}.capability-label,.capability-link{font:700 .75rem/1.5 monospace;letter-spacing:.05em}.capability-label{color:var(--muted)}.light .capability-label{color:#455265}.capability-link{margin-top:auto;text-decoration:underline;text-underline-offset:5px}.media-list article{display:grid;grid-template-columns:300px 1fr;gap:35px;border-top:1px solid #657785;padding:28px 0}.media-list h3{margin:0;font-size:1.6rem}.media-list p{margin:0;color:var(--muted)}.light .media-list p{color:#354353}.tier-site .e-con.steps>.e-con{display:grid!important;grid-template-columns:90px 1fr;gap:25px;padding:32px 0!important;border-top:1px solid #657785}.tier-site .closing .elementor-widget-heading .elementor-heading-title{color:#080b0e!important}.site-header nav a{white-space:nowrap}.header-cta{white-space:nowrap}@media(max-width:1100px){.capability-grid{grid-template-columns:repeat(2,minmax(0,1fr))}.site-header nav{gap:16px}.header-inner{gap:20px}.header-cta{font-size:.8125rem;padding:13px 16px}}@media(max-width:760px){.capability-grid,.service-grid{grid-template-columns:1fr;gap:14px}.capability{padding:25px}.capability h3{font-size:1.5rem}.media-list article{grid-template-columns:1fr;gap:12px;padding:25px 0}.tier-site .e-con.steps>.e-con{grid-template-columns:35px 1fr;gap:18px}.header-cta{white-space:normal}}

/* Header uses the page background and white logo lettering. */
.site-header{background:var(--black)!important}
.site-header .brand{background:transparent!important}
.site-header .brand img{filter:brightness(0) invert(1)!important;mix-blend-mode:normal!important}

/* White KC Property Group lettering needs a contrasting logo surface. */
.logo-cell:has(img[src*="/client-logos/kcpg.png"]){background:#17212b;padding:8px;border-radius:0}
.logo-cell img[src*="/client-logos/kcpg.png"]{filter:none;mix-blend-mode:normal}

/* Approved media-review paths and planning form. */
.tier-site .e-con.growth-paths{grid-template-columns:repeat(2,minmax(0,1fr));gap:38px}
.fields textarea{display:block;width:100%;margin-top:9px;padding:13px 12px;border:1px solid #617787;background:#080e13;color:white;border-radius:0;font:inherit;resize:vertical;min-height:90px}
.fields textarea::placeholder{color:#8497a5}
.light .fields textarea{background:white;color:#152029}
@media(max-width:760px){.tier-site .e-con.growth-paths{grid-template-columns:1fr;gap:18px}}