WHO WE HELP / REAL ESTATE WHOLESALERS
Build seller demand
around your own brand.
TIER plans and buys advertising for real estate wholesalers in markets across the country. Start with the properties you can buy, your acquisition capacity and the economics of a completed deal.
CLIENTS WE’VE WORKED WITH
Experience across markets and industries.
View more we’ve worked with
WHAT THE PLAN NEEDS TO DO
More useful seller conversations.
Clearer buying decisions.
Reach the right market
Define transaction geography, property fit and a truthful seller offer before choosing media.
Connect advertising to follow-up
Bring inquiries into your own phone and CRM process. Track accepted opportunities, appointments and fallout.
Evaluate completed-deal economics
Review acquisition costs and deal contribution after leads have had time to mature.
TIER’S PLANNING VIEW
Where media can support the business.
Use paid search for an owner actively exploring a sale; use CTV, online video, radio and selected outdoor placements to make your business familiar before that decision. Paid social and programmatic can explain the process in permitted environments. A property-address mailing may fit a tested list, but no channel gets an automatic first-place allocation. An owned inquiry originates through your advertising and enters your CRM; it does not guarantee exclusivity, a willing seller or a profitable deal.
EXECUTION THAT MATTERS
Best practices before and during the buy.
Build the offer and qualification around the property you can actually buy.
TIER starts with transaction geography, property type, condition requirements, deal economics and the follow-up team. Record valid contact, ownership or decision authority, property fit, seller intent, timing and rejection reasons. Separate duplicates, wrong-market properties and unrealistic price expectations from accepted opportunities. Your pages should explain your actual buying role and process; speed and cash claims must match what you can deliver.
Measure quality across medium, time and placement.
Connect each inquiry to a source where observable: campaign and creative identifiers, tagged landing pages, source-specific call numbers and recorded inquiry time. Keep first contact, appointment, offer, contract and close dates. Compare medium, search intent, publisher or app, geography, creative, weekday and daypart against accepted seller conversations, appointment rate, contracts, fallout and completed-deal contribution. Distinguish the time a lead arrived from an inferred ad-exposure time; they are not interchangeable.
Let cohorts mature before reallocating.
A lead from last week and a lead from three months ago have had different chances to become a deal. Compare inquiry cohorts at consistent maturity, document missing source fields and review attribution windows. A CTV-associated seller conversation may later arrive through branded search. Report that overlap rather than adding both platforms’ claimed deals together. Where volume permits, test markets or periods against a credible comparison, accounting for follow-up changes and market conditions.
INDUSTRY FALLACIES
Claims worth challenging.
“Buying shared leads is the only way to scale seller acquisition.”
It is one sourcing route. Advertising under your own brand can create a pipeline and a reusable first-party record with appropriate permissions. Compare total acquisition costs, follow-up workload and deal contribution; owned leads still need qualification.
“An appended homeowner record is a motivated seller.”
Property and address data can describe a market, not establish willingness to sell. Have approved providers validate source, freshness and permitted use. Review housing-ad restrictions before activating any audience; ownership data does not override platform rules.
“Every matched closing proves the ad caused it.”
An address match connects records; it does not establish causation. Keep unmatched inquiries and competing media visible. Small placement samples and a few unusually profitable deals can distort apparent performance.
CATEGORY-SPECIFIC APPLICATION
Different offers need different plans.
Seller acquisition
Prioritize workable properties and real conversations. Test offers about process, certainty and convenience against accepted appointments and completed-deal value, with truthful conditions.
Buyer disposition
Use a separate brief for investor buyers and current property availability. Keep seller-acquisition and disposition costs, lists and outcomes distinct. A buyer-list registration is not a seller opportunity.
Expansion into another market
Check acquisition capacity and transaction capability before adding reach. Use existing CRM addresses and approved property appends to study where workable deals originate; compare new-market results after a realistic closing lag.
QUESTIONS BEFORE COMMITTING BUDGET
What a buyer should ask.
- Which seller inquiries meet the property, intent and economic criteria?
- Who owns the CRM, phone numbers, landing pages and campaign records?
- Which medium, placement and response period produce accepted opportunities after cohorts mature?
- What changes after fallout, follow-up costs and completed-deal contribution?
SOURCED CONTEXT / PLANNING IMPLICATIONS
What the category data tells us.
10 weeks of search
NAR’s 2025 profile reports a 10-week home search among surveyed recent buyers. This describes conventional home buyers, not wholesaler seller leads. It is useful context for planning a considered decision, not a prescribed investor campaign duration.
91% used an agent
In that same profile, 91% of sellers used an agent. This is not a statistic about distressed sellers or investor conversions. TIER’s planning implication: clearly explain how your direct-buying process differs from a conventional listing.
PRIMARY REFERENCES
The mechanics behind the guidance.
References for platform rules and measurement definitions. The planning recommendations and category examples are TIER’s judgments, to be adapted to the client’s brief.
Sources reviewed October 7, 2026.
YOUR NEXT MARKET OR YOUR EXISTING BUY
A plan that fits your capacity.
Discuss your market, current media budget and follow-up process. TIER can help define the appropriate planning and buying scope.