AD-TECH TAX & MFA AUDIT
Find out what your
budget actually bought.
Fourteen days of authorized, read-only access. A forensic review of buying records, exposed fees, placements, and traffic-quality evidence.
Fixed fee. Defined scope.
No execution retainer required.
CLIENTS WE’VE WORKED WITH
Experience across markets and industries.
View more we’ve worked with
THE QUESTION YOUR CFO WILL ASK
Your agency’s summary is not the buying record.
Who supplied the inventory? Which domains received the budget? What fees were charged? What traffic was verified?
If those answers are missing, your budget is being defended with incomplete evidence. We inspect the underlying records.
INSPECTION SCOPE
Follow the money.
Challenge the credit.
Buying economics
Reconcile available platform costs, agency invoices, contracts, technology charges, and disclosed reseller relationships. Document supported discrepancies and unresolved costs.
Placement quality
Inspect available domain and app reports for MFA characteristics, excessive ad loads, and unsuitable placements. Record an evidence basis and review status for each flag.
Traffic-quality evidence
Review independent verification and available logs. Separate confirmed invalid traffic, independently flagged risk, and unavailable verification.
Supply paths
Review seller IDs, supply-chain objects, ads.txt/app-ads.txt, and sellers.json where available. Authorized selling does not establish inventory quality.
Attribution mechanics
Inspect conversion actions, lookback windows, view-through reporting, retargeting exposure, and available modeling documentation.
WHAT YOU RECEIVE
Leave with an evidence file.
Cost waterfall
A reconciliation of media, technology, verification, and execution costs supported by the available records.
Exception register
Flagged placements, traffic-quality findings, exposed budget, evidence references, and unresolved questions.
Decision memo
Prioritized options: correct the buy, renegotiate, request credits, change suppliers, or test a different allocation. Includes an executive findings session.
THE 14-DAY PROCESS
Defined access. Documented findings.
Validate
Confirm permissions, historical coverage, and reconciliation inputs.
Trace
Inspect spending, fees, placements, and available supply paths.
Challenge
Review quality evidence and attribution. Clarify material conflicts.
Report
Deliver evidence references, decision memo, and findings review.
The access window is 14 calendar days. The historical buying period is agreed separately. Missing evidence is documented; scope and schedule changes are agreed.
ACCESS & COMMERCIAL TERMS
Read-only means read-only.
Your account stays under your control.
Named, limited access. No changes to campaigns, bids, creative, billing, or tracking. Data handling and retention terms are documented before access begins.
Buy the inspection before committing the budget.
The fixed fee and scope are agreed in writing. The audit does not require moving media to TIER. If the evidence supports keeping your current buying arrangement, the report will say so.
BEFORE YOU REQUEST
Questions worth answering.
Can you expose every hidden DSP markup?
Only where available records support it. Platform access may not reveal supplier economics. Relevant contracts, invoices, and fee schedules are needed; remaining blind spots are identified.
Will you prove that MFA traffic is bots?
MFA classification and invalid-traffic detection are separate analyses. Each is reported according to its evidence.
Do you guarantee savings?
No. Savings depend on what the records establish and which changes can be implemented. Overlapping exposure is deduplicated before any affected-spend estimate.
Does this audit measure incremental sales?
No. It diagnoses buying economics, inventory quality, and attribution risks. A causal lift study needs a separate design.
Can our existing agency participate?
Yes. It can provide records and respond to documented questions through an authorized process.
REQUEST A DEFINED SCOPE
Start with the buying environment.
Tell us where you buy and which records you can access. We will review the request and propose an inspection scope and fixed fee.
What happens next
- Scope and fee agreed.
- Named, read-only access validated.
- Evidence reviewed over 14 days.
- Findings and decisions documented.
No campaign changes. No execution commitment.