INDEPENDENT MEDIA PLANNING & BUYING

Clear costs.
Accountable execution.

TIER plans, buys and manages advertising nationwide. Flat execution fees. Media passed through at actual cost. A plan built around your business—and reporting that explains the next decision.

Start with a conversation about your plan, markets and priorities. No account access required.

CHOOSE YOUR STARTING POINT

Media support that fits your business.

For advertisers

Build or improve your media plan. Get experienced buying and ongoing management.

For creative agencies

Add media planning and buying alongside your creative work.

WHAT CLIENTS HIRE TIER TO DO

Plan the investment.
Manage the execution.

From an annual media plan to a campaign in one market, TIER handles the strategy, buying and ongoing management. We can lead your media function or work alongside your marketing team and creative partners.

Media strategy

Set business priorities, audience, market coverage, channel roles and the budget.

Media planning and buying

Evaluate inventory, negotiate terms, place approved buys and coordinate launch requirements.

Campaign management

Manage pacing, review delivery, make agreed adjustments and explain the next decision.

DIGITAL MEDIA

Different channels.
Different jobs.

Search, social, streaming and publisher inventory require different buying decisions. We define the role of each before recommending where your money should go.

DIGITAL MEDIA

Paid Search

Search advertising that connects relevant queries to the right offer and landing page.

Explore Paid Search DIGITAL MEDIA

Paid Social

Paid social campaigns planned around the audience, creative, offer and market.

Explore Paid Social DIGITAL MEDIA

Connected TV / OTT

Connected TV and OTT planning and buying with a defined audience, geographic footprint and delivery plan.

Explore Connected TV / OTT DIGITAL MEDIA

Programmatic Display

Display advertising with clear audience choices, placement controls and transparent buying costs.

Explore Programmatic Display DIGITAL MEDIA

Online Video

Digital video planning and buying across suitable streaming, publisher and social environments.

Explore Online Video DIGITAL MEDIA

Streaming Audio

Streaming audio campaigns planned around listening environments, market coverage and message frequency.

Explore Streaming Audio DIGITAL MEDIA

Influencer Partnerships

Creator partnerships selected for audience relevance, market fit and useful content.

Explore Influencer Partnerships

BROADCAST, OUTDOOR & PARTNERSHIPS

The plan extends beyond digital.

Channel selection follows the audience and the business objective. TIER plans and buys across these media alongside the digital channels that belong in your plan.

Television

Broadcast and local television planning, negotiation and placement.

Radio

Terrestrial radio buying based on market coverage, schedules and frequency.

Out-of-Home

Billboards and other outdoor placements selected around trading areas and travel patterns.

Strategic Sponsorships

Relevant media and event partnerships with negotiated deliverables and rights.

Direct Mail

Targeted mail programs when the audience, geography and economics support the choice.

CLEAR COSTS. CLEAR DECISIONS.

Know the fee.
Know the media cost.

Flat execution fees. Media costs passed through at actual cost. Zero arbitrage.

A defined plan and reporting that explains delivery, costs and the next decision.

Deliverable Media

TIER’s standard for buying advertising against explicit placement, geography, timing, quantity and verification requirements. We reconcile what was supplied and evaluate the business response without treating platform credit as proof of causation.

COMMON QUESTIONS

Before we talk.

What does TIER manage?

Media strategy, planning, negotiation, buying, campaign management and reporting across digital, streaming, broadcast, outdoor and selected partnerships.

Can you manage multiple markets?

Yes. TIER coordinates media planning and execution nationally, with market-level attention to audiences, geography, inventory and budget.

Can you work with our existing team?

Yes. We can lead the media function or work alongside internal marketing, creative and agency partners.

Does every plan use every channel?

No. The audience, objective, budget and available evidence determine which channels belong in the plan.

A SEPARATELY SCOPED PAID AUDIT

Find out what your budget actually bought.

A 14-day review of available buying records, fees, placements and traffic-quality evidence. Fixed fee and scope agreed in writing.

Cost waterfall · Exception register · Decision memo

Read-only access. No campaign changes. No execution retainer required.

REQUEST A MEDIA REVIEW

Start with your plan.

Discuss your goals and current buying environment before deciding on the next step.