SERVICES
Media planning and buying.
From strategy through execution.
We build the plan around your business, then manage the work needed to put it into market. That includes channel selection, negotiation, buying, campaign management and reporting.
CLIENTS WE’VE WORKED WITH
Experience across markets and industries.
View more we’ve worked with
CAPABILITIES
The services behind the plan.
Media Strategy & Planning
Audience, market priorities, channel roles and budget allocation.
Explore the service ↗Digital Media
Search, social, connected TV, streaming audio, display, video and creator partnerships.
Explore the service ↗Broadcast & Out-of-Home
Television, radio, outdoor placements and relevant sponsorships.
Explore the service ↗Creative Strategy & Coordination
Messages, formats and creative requirements matched to the media plan.
Explore the service ↗DIGITAL CAPABILITIES
Give each digital channel a clear role.
Paid Search
Search advertising that connects relevant queries to the right offer and landing page.
Explore Paid Search DIGITAL MEDIAPaid Social
Paid social campaigns planned around the audience, creative, offer and market.
Explore Paid Social DIGITAL MEDIAConnected TV / OTT
Connected TV and OTT planning and buying with a defined audience, geographic footprint and delivery plan.
Explore Connected TV / OTT DIGITAL MEDIAProgrammatic Display
Display advertising with clear audience choices, placement controls and transparent buying costs.
Explore Programmatic Display DIGITAL MEDIAOnline Video
Digital video planning and buying across suitable streaming, publisher and social environments.
Explore Online Video DIGITAL MEDIAStreaming Audio
Streaming audio campaigns planned around listening environments, market coverage and message frequency.
Explore Streaming Audio DIGITAL MEDIAInfluencer Partnerships
Creator partnerships selected for audience relevance, market fit and useful content.
Explore Influencer Partnerships DIGITAL MEDIASEO
Technical SEO and service content that support organic search visibility.
Explore SEO DIGITAL MEDIAAI Search Visibility
Accurate, accessible business information and useful content for search and AI discovery.
Explore AI Search VisibilityCAMPAIGN MANAGEMENT
The work continues after launch.
Budget and pacing
Monitor spend against the approved allocation and campaign schedule.
Delivery and adjustments
Review placement delivery, investigate exceptions and document material changes.
Reporting and next steps
Explain the results, their limits and the decisions they support.
PLANNING STANDARD
A tactic needs a role before it needs a budget.
We separate demand creation, demand capture and retention, then examine the audience, geography, creative and operational requirements for each. The service pages explain when a tactic fits, what to watch and the category-specific decisions involved. This is how the capabilities become an allocation you can assess.
YOUR CUSTOMER DATA / YOUR MEDIA PLAN
Start with what your customers already tell you.
Your CRM, transaction records and customer addresses can reveal where demand comes from, which opportunities qualify and which outcomes justify spend. TIER plans and coordinates analysis, address hygiene and approved data appends with your existing providers, then uses the findings to shape digital audience choices, geography, exclusions and measurement.
First-party records, appended attributes and modeled audiences are different kinds of evidence. We assess their source, freshness, permitted use, match coverage and cost. The aim is a stronger allocation and fewer avoidable exposures; neither a data append nor an address match guarantees an incremental sale.
LET’S TALK MEDIA
What are you trying to achieve?
Tell us about your business, the markets you serve, and what your advertising needs to accomplish. We will discuss where TIER can help with planning, buying, and campaign management.